In Switzerland, home nursing care covered by mandatory health insurance rests on a medical prescription or mandate. A website therefore does not replace your professional network — it complements it. It exists so that you can be found, recognised as an established professional, and contacted without everything going through the phone.
Who actually reads an independent nurse’s website
Three audiences, with three different expectations:
- Patients and their families. Care is often organised by an adult child or a spouse. They want to know who you are, what you do and how to reach you.
- Referrers and partners. Family doctors, pharmacies, hospital discharge teams, nursing homes: before passing your name on, they are happy to check your profile and your coverage area.
- Search engines. A clear page about your work and your region lets you appear when someone nearby looks for an independent nurse.
The information to include
Stay factual. One well-filled page beats ten empty ones:
- your services, in the words your patients use (basic care, treatments, wound dressings, injections, support);
- your coverage area, municipality by municipality if needed;
- the languages you work in;
- your diploma, your cantonal authorisation to practise and your years of experience;
- how billing works, and whether you bill mandatory health insurance;
- a simple way to get in touch: form, phone, and when you are reachable.
What builds trust
A real photo, text written in the first person and up-to-date information do more than a spectacular design. Conversely, avoid promises of results and testimonials from identifiable patients: health data is sensitive personal data under Swiss data protection law, and a website is not the place for it.
A website, a directory or a social media page?
A directory makes you visible, but it is not yours and it shows your competitors on the same page. A social network depends on its algorithm and on your readers being there. Your website is the only presence where you control the content, the address and the lifespan. All three complement each other — the website stays the destination.
How much time it takes
Far less than it used to. With nursee you start from a structure already designed for care professions: you adjust the texts, colours and sections, and publish up to ten pages on the Starter plan at an address like yourname.nursee.ch — or on your own domain with the Professional plan. The contact form and online appointment booking are included, and hosting is in Switzerland.
Curious what that looks like for your practice? Create your site in a few minutes, or write to us if you have a question.