The Testimonials block

The Testimonials block shows quotes from your patients. It is the most convincing content on your whole site: one honest voice is worth more than any sales pitch.

Filling in the block

1. Open the page in the editor, then click the TESTIMONIALS block.

2. Title — for instance They trust me or What my patients say.

3. Subtitle — optional.

4. In the « Testimonials » section, add each voice.

5. Click « Save ».

Adding a testimonial

1. Click « + Add ».

2. Fill in:

   - Quote — the text of the testimonial, as the person put it.

   - Name — the person's name (see below on privacy).

   - Role / Company — something that adds context: Patient since 2023, Lausanne, Family carer.

   - Photo — optional. Click the field to choose an image from the media library.

To remove a testimonial, click « Remove ».

The absolute rule: ask permission

How to ask without making anyone uncomfortable: « Your feedback means a lot to me. Would you be willing for me to publish it on my website? You can choose the name: your first name only, your initials, or anonymously. »

Anonymising properly

If your patient would rather stay discreet, several options work very well:

A testimonial signed Marie D., patient in Lausanne is more credible than an anonymous one, but an anonymous one is still far better than none.

What makes a good testimonial

What makes a voice convincing is the concrete detail.

• ❌ Very good, I recommend her. — could have been written by anyone.
• ✅ After my knee operation I could not get around at all. She came to my home every other day for six weeks, always on time, always cheerful. I was walking again before the expected date.

The second one tells a story. That is the one that makes someone pick up the phone.

How many testimonials?

Three to six. Three real, detailed testimonials are infinitely more effective than ten stock phrases.