The content blocks

The text blocks (About, Title & Text)

The two blocks for writing a paragraph, with or without an image, and the small formatting bar.

In this article

These are the two blocks you will use most. Both are for writing text; the only difference is the image.

Block	Content
About	A heading, some text, an image beside it, and an optional button.
Title & Text	A heading, some text, and an optional button. No image.

Use About when you have a good photo to show (you, your practice). Use Title & Text for everything else.

Filling in the block

Open the page in the editor, then click the name of the block.
Title — the sentence that introduces the section, for instance Who am I? or How I work.
Content (or Text) — your paragraph. Write normally, as in an e-mail. Press Enter for a new paragraph.
Image — for the About block only. Click the field, the media library opens, choose your photo.
Click « Save ».

Above the Content field, three buttons let you format the text.

The principle is always the same: select the text first with the mouse, then click the button.

Button	Effect	When to use it
B	Makes the text bold	For an important word or figure.
I	Makes the text italic	For a quotation, a Latin term, an institution's name.
🔗	Turns the text into a link	To point to another page or website.

Select the word or group of words that should be clickable.
Click the chain icon (🔗).
Type the destination address:
- a page on your site: /contact;
- an external site: https://www.example.ch (do not forget the https://);
- an e-mail address: mailto:contact@example.ch.
Confirm.

At the bottom of the block, two fields let you add a button under your text:

Button text (optional) — what is written on it, for instance Book an appointment.
Button link (optional) — where it goes.

The button only appears if you fill in both fields. Leave the text blank and no button appears.

For the link, a list offers the pages of your site: choose one from the list rather than typing the address by hand — you will avoid typos.

Three rules that make a real difference:

Three or four lines at most. A ten-line wall of text drives the reader away, especially on a phone.

Write « you ». Compare:

Your reader decides in three seconds whether to keep reading. Put the essential information in the first sentence, not at the end.